Promotions
Make a bigger offer.Cover the refunds.
Give customers a reason to buy at full price, with a sports or weather offer that has the refunds covered.
Make your next offer hard to ignore.
Furniture and mattress retailers
“Buy this month and get your purchase refunded if our team wins the title.”
Jewelry stores
“Buy for the holidays and get your purchase refunded if it snows on Christmas.”
Outdoor living, pools and spas
“Buy before summer and get money back if the season turns out unusually cool.”
Auto and RV dealerships
“Drive home today and get money back if our team wins the title.”
Illustrative offers. Terms agreed before launch.
Tell us the offer you want to run. Let’s talk.
Give customers a reason to pay full price.
You give up part of the selling price on every eligible order.
Customers pay full price. If the agreed event happens, a contract payout covers the promised refunds.
Built around your business.
Make the offer that fills the store.
Promise customers their money back if your team wins the title. A contract payout covers the refunds.
The contract payout covers your customer refunds.
Illustrative examples. Terms and pricing agreed upfront.
Businesses already do this
A bold offer with the refunds covered.
Jordan’s Furniture protected a refund offer tied to both UConn basketball teams reaching their 2026 title games.
Publicly reported example.
Your account. Your approval.
Tell us the offer you want to run. We set up the protection and show you the terms and price. You approve it through an account in your business’s name that we help you open.
Let’s protect your next move.
Tell us a little about your business. We’ll take it from there.
Thanks. We’ll be in touch.
Questions
How much work does my team need to do?
You choose the offer, approve the terms and run the campaign. Crux sets up the protection in your account.
What kinds of offers can be covered?
Offers tied to a clear, measurable outcome, such as a team winning a title, snowfall on an agreed date or the average temperature over a season.
Who pays the refunds to customers?
Your business honors the offer, as with any promotion. If the agreed outcome happens, the contract pays your business under the agreed terms. Crux sets up and brokers the contract.
Is a weather refund offer the same as cancellation insurance?
No. Your offer refunds customers when the measured weather meets the agreed terms, whether or not anything is cancelled. The weather is measured at an agreed local weather station. It doesn’t cover cancellations or other losses.
How big can the offer be?
That depends on the outcome and the amount you want covered. We’ll show you the terms and price before you commit.
What if the outcome doesn’t happen?
No refunds are due, and you keep the sales the offer brought in. The contract doesn’t pay out, and the upfront cost isn’t returned.