Protect your margins.Make bigger moves.
Crux is building a simpler way for businesses to manage rising costs, disruptive weather and event-linked promotions.
Plan for rising costs.
Your bid is locked. Material prices aren’t.
your purchase is free.”
A matched hedge could limit the increase.
Concept illustration. Payment depends on the contract’s terms and may differ from the business’ loss.
Big companies have a team for this. We’re building one for smaller businesses.
Crux is developing a simpler way to connect business risks with financial contracts designed around measurable outcomes.
Built around the business.
Our planned service starts with the business exposure, then considers which available contract terms could address it.
A defined event. A defined payout.
A contract settles against its stated outcome and data source. Its payment can differ from the business’ actual loss.
Understand the economics upfront. The trigger, potential payout and total cost all matter. Our examples show how those pieces fit together.
The planned approach
Your account. Your approval.
Our planned approach uses exchange-traded contracts held in accounts owned and funded by each business. The business would approve its trades and retain control of its account.
Let’s talk about what’s next.
Questions about Crux or what we’re building? Get in touch.
Thanks. We’ll be in touch about your inquiry.
Questions
Who is Crux being built for?
Small and midsize businesses facing costs, weather conditions or promotional obligations that can materially affect their margins.
Is this insurance?
Our planned approach uses exchange-traded financial contracts, rather than insurance policies. A contract pays according to its own terms. Crux would not insure or guarantee the business’ loss.
What do the example costs represent?
They are hypothetical assumptions used to explain the economics, not quotes or evidence of available pricing. Actual costs and terms would depend on the contract, market conditions and fees.
What determines whether a contract pays?
The position held and the contract’s terms, including the outcome, measurement source and settlement rules. The business’ own loss does not determine the payment.
What happens if a purchased position pays nothing?
The amount spent is not returned. The business can also have losses that the contract does not offset.