Crux

Protect your business from what you can’t control.

Get paid quickly when weather, delays, sports results or other events cost you money.

See how it works Talk to Crux
Built by the team behind The Action Network
Backed by
The Chernin Group UFO Holdings SV Angel Symphony Ventures Niche Capital

See a Crux contract in action

Choose a situation to see what is agreed upfront—and when Crux pays.

Music festival

Bad weather on your biggest day can sharply reduce attendance and onsite spending.

Illustrative Crux contract
Trigger
At least 0.75 inches of rain during festival hours
Maximum payout
$500,000
Illustrative all-in price
$85,000
Protected period
Festival Saturday · noon–10 p.m.
Resolution source
Rainfall recorded at the agreed public weather station
See what happens

Illustrative examples only. Actual pricing depends on the agreed trigger and contract terms.

Have another exposure in mind?
Talk to Crux

Businesses already protect against outcomes they can't control.

Jordan's Furniture
Up to $50M
of customer refunds protected through a championship promotion.
The promotion promised refunds on eligible purchases if both UConn basketball teams reached their championship games.
Source: AP
NEXTPredict
$3M
of protection tied to widespread flight cancellations before its conference.
The protection was tied to a defined threshold of flights being canceled into JFK on the conference’s primary attendee travel day.
Source: Fortune
Star Group
$12.5M
collected after a warmer-than-expected winter reduced heating demand.
The heating-fuel distributor uses temperature-based contracts tied to heating degree days to offset the financial impact of unusually warm winters.
Source: Star Group filing

Examples are publicly reported and are not necessarily Crux customers.

You may not have to carry all of this yourself.

01
Attendance and traffic shortfalls
Bad weather or broad travel disruption reduces attendance, foot traffic and onsite spending.
02
Lost workdays and project delays
Weather keeps crews off-site or pushes critical work beyond an important deadline.
03
Sports-linked demand swings
A team or player outcome changes ticket demand, media value, sponsor ROI or inventory value.
04
Refund, bonus and guarantee obligations
A defined outcome creates a large refund, incentive or contractual payment.
05
Tariff, court and regulatory exposure
A tariff, court ruling or regulatory action changes your costs or operating model.
Why Crux
Built around your business

We tailor the trigger, protected period and payout to the exposure you actually carry.

One contract. One all-in price.

You get one agreement and one price. We handle the structuring, execution and settlement behind it.

Paid on the trigger

If the agreed trigger occurs, you receive the contracted payout—without proving your ultimate loss through a traditional claims process.

Designed to move quickly

Clear, measurable triggers reduce underwriting and claims friction, making pricing and payment faster.

What could hit your results?

Tell us what your business is exposed to. We'll help determine whether it can be clearly defined and priced.

You don't need to know the right trigger or structure. Just tell us what could materially affect the business.